Blog by iPack

For decades, sales in the packaging industry has been built on relationships, distributor networks, trade fairs, and negotiation skills. Orders were driven by trust, physical samples, repeat interactions, and pricing discussions. Experienced professionals relied on intuition, territory knowledge, an...

Global trade has always been shaped by the strength of sales strategy. In the past, export and import businesses relied heavily on relationship-building, trade fairs, distributor networks, and long negotiation cycles. Sales intelligence came from experience—understanding buyer behavior, tracking sea...

Sales has always evolved alongside technology. From door-to-door persuasion and relationship-led account management to CRM systems and digital prospecting, each decade has reshaped how value is communicated and captured. In the 1990s and early 2000s, success depended heavily on personal networks, co...